Victory is won not in miles but in inches.

Win a little now, hold your ground and win a little more later.

- Louis L’Amour

“We’re Here!”

“And We’re Bigger & Better Than Ever Before!”

Continued below…

The HTWFH eZine

The Serious Home Business Owner’s #1 Resource!

---

Check Out The Latest Posts! 

---

Hi HTWFH Reader,

Welcome to the new HTWFH eZine and Blog Web Site!

It’s been quite awhile since our last edition; you probably thought that I had fallen off the edge of the world, huh? A lot has happened since you’ve last heard from me…

My mom passed away due to complications from a stroke in February, and Brenda and I were in a car accident in June – the car’s a mess, but we’re both okay now. It happened a day before our 20th wedding anniversary.

For you newcomers, this is the very first HTWFH eZine Special Edition on our new eZine & Blog web site. For ALL our readers, it’s great to be back!

This eZine is for you, so if there are specific topics you’d like to see addressed in future issues, please feel free to email your comments to me through the link under my name below.

I’ve searched across the internet and in other news sources to try to bring you the latest in home and small business news. My mission is to deliver that news to you on a regular basis.

In this edition of the HTWFH eZine we address:

• The Eight Rules of Productive Marketing

• Internet Taxation Issues Affecting You!

• AND Numerous Posts covering Successful Email Campaigning, the Face of Home Business, U.S. Workers’ Job Feelings, Focusing for Accomplishment, and lots more!

If you haven’t yet taken advantage of our free gift and gotten our Small Business Dynamic Duo Set, please feel free to do so with our special thanks for being a HTWFH Ezine subscriber! The Dynamic Duo Set comes with Master Resale Rights! The link is on the right sidebar; just click on the book covers.

Thanks for clicking in to this Special Issue #1. I hope you enjoy it as much as I did putting it together for you!

With warm regard and best wishes for your business success,

Brian, Editor

Send Us Your Feedback!

---

Continued from above…

Feature Article

“The Eight Rules of Productive Marketing”

by Brian Schaeffer

Marketing IS the Key to your business’ success.

A good 70%-80% of your time spent on building your business should be premarketing planning, marketing, and post-marketing follow-up including customer service (much of which is a form of marketing).

Without marketing, you can have the most attractive, most organized business with the most in-demand products, but you’ll get virtually no sales.

No sales = no money = business failure!

If you are a home or small business owner and you don’t have a web presence, you’re missing out on a significant marketing avenue! Even the simplest of web pages can pull in orders which might have otherwise gone to a competitor.

So for those who are new to marketing, particularly internet marketing, and for the veteran marketers & IMers, I’ve developed some basic foundamental rules for marketing and online marketing.

1.) Make Contact Every 30-90 Days

Your customers, prospects and affiliates should hear from you every 30 days; but, sometimes that’s hard for a part-time marketer to do, so certainly you should contact them AT LEAST every 90 days. Beyond 90 days and many will tend to forget who you are!

A simple email, or discount certificate, or even a short piece of pertinent information will do!

2.) Remember to Track and Tweak

ALL of your advertising efforts should be tracked and analyzed. Whether you’re using Pay-Per-Click, eZine, banner, sidebar, or offline advertising (newspaper, magazine and radio), EVERYTHING should produce success data and be examined at least once a week.

Rarely does an ad’s first effort pay off. The vast majority of them will need to be tweaked for keywords, wording and word placement.

Tweaking’s good, so get creative! Track and analyze every single thing you do to each ad. Keep and rerun the most productive ads.

3.) Do Marketing Every Day

Your business makes a profit through your marketing efforts. Yes, administering your web site is important. Yes, the lines of communication to your supplier and your paperwork are important. Yes, a hundred other non-marketing things are important. BUT nothing gets sold unless you actively market. That’s why your business marketing efforts should take 75-90% or your time – at the very minimum, you should spend 50% of your time marketing your business.

So make, schedule and keep your daily marketing time inviolate! It’s the thing that’s going to make you money!

4.) Don’t Reduce Your Budget During the Slow Times

Marketing is your business’ lifeline during hot times and slow. Do Not reduce your marketing budget even during the slow times!

Decide how much you can afford on a monthly basis for your marketing efforts and stick to it through thick and thin! Include all forms of marketing; pay-per-click, eZine ads, banners on popular sites, newspaper and magazine ads, and radio ads. Experiment with all of them and choose the marketing formats which best suit your own business.

Within those areas, rerun the ads which are highly productive!

When you do have those hot times, stick a little extra money away into your marketing budget to be used for those rainy, slow periods. That way you can help smooth out your yearly marketing expenses.

5.) Don’t Overload Yourself

One of the biggest mistakes a home or small business owner can make is to take on too many projects! In marketing, that can be a recipe for disaster!

Remember Rule Number 2. You must have time to track and analyze every marketing effort. You’ll also need time to create innovative new products and services to sell. In addition, you’ll need time to do all of those mundane home office tasks. So take on just the number of activities that you can competently handle.

I’ve seen the breaking of this rule play out to the sad end many times. As small business owners we tend to continue adding new projects and tasks to our schedules without ever eliminating older ones.

One of the best ways to maintain your balance is to do a monthly review of all your discretionary activities (those that are not absolutely necessary to run your business) and eliminate doing the ones which produce the least results.

6.) Don’t Neglect Your Prospecting Funnel Procedure

Most folks will first view your home business with neutrality, if not downright suspicion. I’ve rarely seen a small business start right off skyrocketing because of complete acceptance on the part of the public. That’s okay. It’s a natural part of building a business.

From that first state, some will become prospects, then customers, then repeaters and finally referrers. With the newly referred, the process – the prospect funnel – starts all over again.

Whatever you do, make sure that your prospect funnel is lovingly maintained and nurtured!

7.) DO NOT QUIT!

Most marketing research indicates that a marketer must present their offer 5-7 times to a prospective customer before that customer makes a purchase.

So don’t quit a marketing activity before it gets a thorough chance to perform! Repeat, repeat, repeat. If, after all your honest efforts, an activity or project just isn’t panning out, THEN you can drop it and move on to a new one.

This same rule applies to prospects also. 5-7 times before you move on to the next possible customer unless they ask you not to contact them again.

8.) ALWAYS Thank Your Prospects and Customers

And do it often!

There are numerous ways to offer thanks; a gift or discount certificate, a freebie at Starbucks, free shipping on their next purchase, or even just a short email.

Keep your thanks short, but very sincere. Use kind words and focus on their actions for which you’re giving thanks.

If you follow these eight simple rules for productive marketing, you’ll see your business grow and become self-sustaining.

---

Do You Get Sick?

Are You Getting Colds Often or the Flu Every Year?

Almost EVERYBODY Gets Sick Now & Then

Amazing New Supplement
That Safely and Naturally Builds Your Immune System to
Fight Off Invading Microbes, Germs and Viruses!*

Promotes Natural Interferon Production In Your Body!*

This is SO Good that it has its own Proprietary
Patent and a 100% No-Questions-Asked Money Back Guarantee!

Click HERE to Start Feeling Better Now!

When You’re on the Page, Click on the “Buy Now!” button and Discover How to SAVE 15% On Your Order!

*These statements have not been evaluated by the Food and Drug Administration.

This product is not intended to diagnose, treat, cure, or prevent any disease.

---

OBSTACLES ARE THOSE FRIGHTFUL THINGS WE SEE

WHEN WE TAKE OUR EYES OFF OUR GOALS!

---

News

“To Tax or Not to Tax”

by Brian Schaeffer

I read the following news blurb one day…

“State and local governments continue to lobby Congress for the authority to impose taxes on Internet transactions.” [NewsMax Magazine, America Digest Section, p. 33, 08-07]

This announcement continues by quoting CNET as saying, “With Democrats now in control of both chambers of Congress, the political dynamic appears to have shifted in favor of the pro-tax advocates and their allies on Capitol Hill.”

Newsmax further states that some in Congress also want to let the temporary ban on Internet access taxes lapse.

Here’s the good news for all online businesses…

President Bush recently signed legislation continuing the moratorium on Internet taxation through 2014.

– A Big Thank You to Rep. Roy Blunt of Missouri who led this issue to conclusion –

Here’s the bad news…

The Internet tax ban was NOT MADE PERMANENT!

Internet taxation can make a huge comeback at anytime, and particularly if tax supporters are elected into legislative and executive offices this November!

So, if you think internet commerce is complicated enough now (and it can be), wait until Congress demands taxation of all transactions! You’ll be swamped in state revenue department paperwork and IRS forms!

I urge all of you who are U.S. citizens to contact your representatives in the House and Senate about the Internet tax issue. Also, please keep an eye on your representatives, and if you see or hear of anything before I publish it, PLEASE email me about it.

I am in no way making this a political site, but I strongly feel that what happens in Washington or your own state capital can very well be business oriented activities which can directly affect you and your business efforts, so please give me a “heads up” if you see the need!

One of the very best sites for imformation regarding how to contact all of your state and federal level representatives is:

www3.capwiz.com/afanet/dbq/officials/

Simply go to the page above, put in your zip code, and you’ll get a complete list of your personal representatives.

---

HTWFH eZine’s Home Business Question for You!

THE ANSWER COULD MAKE YOU MONEY!

If there was a way you could earn a substantial income from your own home working with an honest and highly respectable company that has been helping associated home business owners for over fifty years with a solid, proven and successful business plan, and it could be done either parttime or fulltime as you choose, would you be willing to spend about 15 minutes over the phone with me to learn how it is done?

I would pay for the call, so it would be at no cost to you except for a few minutes of your time. I won’t try to sell you anything or talk you into doing anything.

If you’re interested in chatting with me for about ten minutes about how you too could be making that kind of income on a monthly basis, then I’d like to invite you to fill out the Contact Form on this web page:

www.intelligentincome.info

As soon as you send me your form, I’ll get with you to set up a convenient time for our call.

---

Thanks for reading!

We’ll be back soon with another excellent Special Edition of the HTWFH eZine.

Until then, may your business grow in success!

With the warmest of regard,

Brian

P.S. I’m always delighted to hear from you! If you have feedback about the HTWFH eZine, a business question, another comment which you’d like to make, or just want to say Hi to me, please use the “Send Us Your Feedback!” link at the top of the page. Thanks!

Brian Schaeffer, Editor
POB 1635
Deming, New Mexico USA 88031
(575) 546-4629