07/08 HTWFH Ezine
COMPETITION CAN BRING OUT THE BEST IN PRODUCTS AND THE WORST IN PEOPLE.
“Who Else Wants To Discover How NOT To Look
Like A Dweeb Newbie At Internet Marketing?!”
Continued below…
The HTWFH eZine
The Serious Home Business Owner’s #1 Resource!
Check Out The Latest Posts! 
Hi HTWFH Reader,
What a great summer it’s been! The family and I have been playing either in the surf or the mountains all summer long! It’s been fun and we’ve had a wonderful time.
Being with my family - my most favorite thing to do!
BUT it’s time to get back to another thing I truly love to do; namely, online business. To that end, I’ve put out this edition of the HTWFH eZine for you, and also…
…finished my latest Internet Marketing eBook, Who Else Wants To Discover How NOT To Look Like A Dweeb Newbie At Internet Marketing?! (more about that below!).
In this edition of the HTWFH eZine we address:
-
MORE About YOUR Lucrative Profit Funnel!
-
The #1 Rule for Successful Sales!
-
No insult intended, but are you a Dweeb Newbie at Internet Marketing?
-
An HTWFH Special Price & First Crack at My Most Recent eBook!
If you haven’t yet taken advantage of our free gift and gotten our Small Business Dynamic Duo Set, please feel free to do so with our special thanks for being an HTWFH Ezine subscriber! The Dynamic Duo Set comes with Master Resale Rights! The link is on the right sidebar; just click on the book covers.
Thanks for clicking in to our July issue. I hope you enjoy it as much as I did putting it together for you!
DON’T FORGET to check out…
HTWFH’s Deeply Discounted Deal of the Day
…at the bottom of this page!
You won’t find a better deal anywhere else on the internet!
With warm regard and best wishes for your business success,
Brian, Editor
Good selling isn’t manipulative…. The bottom line: We are offering our prospect the opportunity to take advantage of something that is likely to be of value to him/her. Done in a principled way, this type of selling is a gift to those we are able to help!
~ Lenann M. Gardner, Author of Got Sales?
Check out Lenann’s book, Got Sales? (on the left sidebar)
Continued from above…
Do You Want To…
Avoid Looking Like A Dweeb
Newbie at Internet Marketing?
Present Yourself & Your Business as
Professional, Savvy and Knowledgeable!
A Brand New Special EBook by HTWFH Publications!
I’d like to offer this informative ebook to you at the special HTWFH bargain basement price of only $8.27 because YOU ARE a valued HTWFH subscriber.
This special offer is less than 1/3 of the full price of $27.00 being offered to the general public and over 30% off of the initial time sensitive price on the sales web site!
(You can check it out and read more about the ebook at this link: New HTWFH ebook, BUT please don’t use the purchase link on the site - if you do, you’ll pay more than you’ll have to for your copy!)
The link below goes directly to your special HTWFH member price.
YES, Brian, Let Me Buy Your Book at the Special Low Price of Just $8.27!
This Lowest Price on the Internet is HTWFH’s Special Gift to You!
(This is an electronic book and will be delivered digitally immediately after payment confirmation)
Feature Article
“The Profit Funnel, Part 2”
by Brian Schaeffer
[Part 1 may be found at: The Profit Funnel, Part 1]
Low Ticket Product Ideas -
When you think in terms of low ticket products or services, you’re talking about items that usually carry no more than a $27.00 price tag. The most common average range for a low ticket item would be in the $5.00 to $9.95 range.
Many online, as well as brick and mortar, businesses consider low ticket items to be the bread and butter of their business; they are what allows them to pay the bills at the end of the month.
Basically though, in order for low ticket items to keep a constant flow of sales and revenue, there is a need to promote your offerings and bring in new customers to give them a try. Here are a some ‘tried & true’ ideas that may help you promote your low ticket offerings to fresh customers.
Special Reports
Highlighting the low ticket items that are your biggest sellers to a wide realm of customer demographics is an excellent way to get the attention of new prospects.
A special report is essentially going to bring two things into focus: first, this is a product or service that has been, or is being, successfully employed by hundreds of thousands of people.
Second, this product or service can make a big impact in their quality of life and/or work. Once you have it, you won’t comprehend how you ever got along without it!
These types of special report promotions are meant to spotlight all the positive characteristics of your offering. You want to emphasize the great performance, the low maintenance, and of course the low price.
One thing that can help dress up a special report is relevant graphics such as charts, diagrams, or graphs. Most people are visual learners (the way they relate to the world) so using a simple chart or diagram to illustrate a point, or inserting a graph or some other type of visual graphic that is related to the subject matter will help the reader’s understanding and hold their attention.
Testimonials from current clients are also a large part of a successful special report. If at all possible, vary the industry types that are represented in your testimonials. Remember to include personal names, business names, web site URLs or city/state names, and a picture of the person giving the testimony. Many happy customers will gladly give a testimony, especially if you make their web site URL an active hyperlink if your report is digital.
The wider and more unique the use of your offering in various parts of the business world and the more possible solutions you present, the more likely a prospective customer will see the need to investigate your product or service a little more closely.
Special reports are relatively easy to produce and extremely cost effective to have available. [Any Private Label Rights (PLR) product can be transformed into a special report.] The content can be used in a direct mail piece that can be reproduced inexpensively. Digital reports can be made to be viral with the special aspect of being passed on to other prospective clients.
The special report can also be posted online, with an unique URL that can then be distributed far and wide by both manual and electronic means. The result is a highly effective promotional tool that has a very low creation cost and has the potential to yield large returns in a very short time.
Short Audio Sessions
Have you ever listened to those short audio clips that are on many web sites? They are often highly informative and can motivate people to look more closely at a product or service.
Short audio sessions are not anything new. For decades, businesses have employed fifteen to thirty-second audio recordings to promote their products while callers were placed on hold, waiting to speak with a customer service representative.
Theater owners have utilized them to get in a quick plug for concessions that are sold in the theater lobby. Who among us have not heard a short audio session while in the grocery store or in a discount retail store? Most folks know what a “Blue Light Special” is!
Given the history of success of short audio info-blurbs, it’s no great surprise that they are also employed on the Internet as well.
To a certain extent, a short audio makes the sales process via the Internet a little more personal because the prospect hears a human voice. That alone makes the session an appealing way to reach a particular segment of the prospective customer populace.
Of course, a successful short audio session should be to the point and informative. It will give the prospect enough knowledge to ensure that he or she will progress to the next level and seriously consider the offering, rather than simply scanning some text and moving on to another web site.
Settle on the subject for the session, make is crisp, clear, and easy to understand. Then wrap it up before you get too wordy.
Trial Membership Offers
Everybody wants to get a bargain, but there are those that will sit on the fence forever before making a decision. A trial membership offer can be just what you need to get them to commit to your offer.
There are several things that make a trial membership very attractive to a prospect. Among them are:
-
There is no long-term commitment. If they don’t like what they see during the trial period, they simply move on.
-
No need to pay full price. Most trial offers will be at a discount (or even for free), so very little revenue is invested.
-
The trial offer gives them the chance to ‘test drive’ a product or service. The prospective customer can find out up front if they see any advantages to using this new offering.
-
A trial also gives them the chance to think of questions that should be answered before a commitment is made. They may think of something while in the trial period that they would not think of during a simple demonstration.
If you offer a trial membership, make sure you provide specific terms - clearly laid out in easy-to-understand language - as well as a way for the prospect to convert the trial membership into a full membership at any time during the trial.
Trial Software Offers
If software is involved in your product or service offering, you may also want to provide a limited demonstration (lite) version of the software that is good for a specific amount of time. Think in terms of some of the free electronic trail games you can download.
Many of them will allow the player to access and start a new game session for a specific number of times before the software becomes inoperative and then requires the player to purchase the full version in order to continue.
Trial software should be representative of what the full version does, but you want to make sure that the software cannot be reconfigured to get around the limited time usage. Such reconfiguration or reengineering should be explicitly forbidden in the Terms of Use for the sample software.
This is not a difficult task for anyone who develops software; all you will need to do is provide the perimeters of the trial time and you are all set.
As with the trial membership offers, you want your prospect to be able to upgrade from trial to permanent software at any point during the trial time, so make sure you include that in your package as well.
Promoting your low ticket items will keep your business moving along, providing the operating capital that you need to strengthen your product or service offerings and also time to develop more high priced offerings.
By employing these and similar ideas, you can effectively increase your customer base without investing a large amount of your profits into public relations and advertising activities.
Next issue, we’ll examine specific Mid Ticket Product Ideas.
Article
“The Number One Rule for Sales”
by Brian Schaeffer
Don’t get discouraged if you don’t sell a product right away.
I know many marketers who get very put out because they send a sales email out to their list and get zero, or close to zero, response.
They are forgetting the Number One Rule of Marketing online. Here it is for those who don’t know it:
It usually takes 5-7 contacts before a prospective customer takes an interest and makes a purchase (usually a few less for established customers - BUT not always necessarily so!).
Now, this isn’t a rule set in stone, and I’m sure we all can think of many examples that defy it, but for the most part it holds true. This doesn’t apply at all to those customers who actively seek out the product they want, but it does apply to a general sales letter to a list of customers or subscribers. It can also especially apply to any Joint Venture using another netpreneur’s list of customers.
The question for marketers isn’t really will they respond, or even when they will respond, but “How many ways can I make it interesting so that they will respond?”
One of the best ways to advertise a product or service is to your list of already established customers. A sales letter email to these people is definitely a good first step because they already know you and trust you. Getting another to email an endorsement letter to their list is also a good endeavor. Usually an agreement to do a joint venture spliting the profits 50-50 is a typical way of doing this.
However, once you’ve emailed to your list, and they’ve emailed to their lists, what else should you do? Where do you go from there?
Let me give you some additional ways to advertise:
-
Publish an eZine or Newsletter which has your ad copy in it.
-
Establish a special web page on your site to advertise your product. Direct your list of customers to it. Make sure that the Keywords, Description and Metatags are tailored for that specific page and product or service.
-
Remail your sales letter email or another reworked sales email a few days after the first mailing. And again. And again. And again. (Since you are selling the same product in all the mailings, it would be good to change the ad sales copy and space them a few days apart.) Concentrate on benefits and problem solutions in your email copywriting.
-
Offer a freebie to your customers and have an ad popup about your product ready when they go to collect it.
-
Think about each of your already established customers - the ones with which you have a very good relationship. Which would really be interested in your offer? Send them a personal, individualized email with an offer to take an additional 10% off or make some other unique offer to them.
-
Purchase ad space in other eZines and Newsletters. (Good for establishing new customers.)
-
Offer other netpreneurs an even trade of a three times solo mailing for solo mailing. This allows you to establish new customers and recontact them.
-
Think about offline advertising also. Many good things come from purchasing card packs and other like advertising. (Good for establishing new customers.) You might be surprised, but radio advertising is often very inexpensive AND effective!
-
Offer JV percentages to web site owners to place an ad on their web site. Look for web sites that are similar to yours, or are related somehow to the product you’re offering. To find them, do a search with your site’s key words. (Good for establishing new customers.) The important thing here is to think of as many different ways as you can to expose your product to the same group(s) of potential customers.
Once you’ve sat down and generated a list of ways to advertise, you’ll be able to use the same ideas for your next product.
Whatever you do, don’t get discouraged and don’t forget to track your results so that you can refine your approach on later attemps and on other projects.
Remember … 5-7 times … 5-7 times … 5-7 times …
Do You Get Sick?
Do You Get Colds Often or the Flu Every Year?
Almost EVERYBODY Gets Sick Now & Then
We Offer an Amazing New Supplement
That Safely and Naturally Builds Your Immune System to
Fight Off Invading Microbes, Germs and Viruses!*
Promotes Natural Interferon Production In Your Body!*
This is SO Good that it has its own Proprietary
Patent and a 100% No-Questions-Asked Money
Back Guarantee!
Click HERE to Start Feeling Better Now!
When You’re on the Page, Click on the “Buy Now!” button and Discover
How to SAVE 15% On Your Order!
*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
HTWFH eZine’s $15,000 Question for You!
THE ANSWER CAN MAKE YOU MONEY!
|
If there was a way you could earn an extra $5,000 to $15,000 or more a month, and you could do it from the comfort of your own home while not taking much away from what you are doing now, would you be willing to spend about 15 minutes on the phone with me to learn how it is done? |
I would pay for the call, so it would be at no cost to you except for a few minutes of your time. I won’t try to sell you anything or talk you into doing anything.
If you’re interested in chatting with me for about fifteen minutes about how you too could be making that kind of income on a monthly basis, then I’d like to invite you to fill out the Contact Form on this web page:
As soon as you send me your form, I’ll get with you to set up a convenient time for our call.
Before You Go, Check the Deal of the Day Below!
Thanks for reading!
We’ll be back soon with another excellent edition of the HTWFH eZine.
Until then, may your business grow in success!
With the warmest of regard,
Brian
P.S. I’m always delighted to hear from you! If you have feedback about the HTWFH eZine, a business question, another comment which you’d like to make, or just want to say “Hi” to me, please use the ‘Send Us Your Feedback!’ link at the top of the page. Thanks!
Brian Schaeffer, Editor
POB 1635
Deming, New Mexico USA 88031
(575) 546-4629
